ALTOONA — Altoona football players are reading to third graders, who, as a reward for reading, will be able to toss a pie in a player’s face, WEAU 13 News reported.

“At that point we’re promoting reading and making reading a cool thing for kids to do because to get good at reading you have to practice,” Altoona Head Football Coach Chad Hanson told the TV station. “Each kid who reads 400 minutes will then get their name put in a hat, and then we draw one name and that name will get to throw a pie at the football player that their class adopted.”

Read the story and watch the video on the station’s website.